CC #77: Building Value with Coatings - Nov 5th, 2024

We explore top strategies for prioritizing value over price when selling ceramic coating. We start by explaining the importance of “building value” and how it impacts sales, especially for high-ticket items. You'll learn how to communicate effectively, structure phone calls to emphasize value, and use tactics like price anchoring and limited-time offers to close deals. It’s all about creating a smooth, high-value experience that makes choosing your service an easy decision for clients.